One Brooklyn Health (OBH) officially unveiled its new tagline to the public across its three hospital campuses—Brookdale Hospital Medical Center, Kingsbrook Jewish Medical Center, and Interfaith Medical Center. The new tagline, “A Healthier You Starts Here,” ushers in a new chapter in OBH’s brand journey and identity, reflecting its commitment to fostering healthier communities through accessible and compassionate care.
Since launching its integrated system, One Brooklyn Health has been committed to unifying services across Central Brooklyn while thoughtfully developing its brand identity. Following a deliberate and inclusive process to ensure the new tagline authentically reflects the community and OBH’s mission, the health system is proud to unveil, for the first time, a tagline that complements the organization’s logo and embodies its commitment to accessible, quality care.
The tagline was officially introduced during celebratory events held at all three OBH campuses, including staff from each location gathered to view newly installed tagline banners. “This is an important milestone for the OBH brand, as it solidifies our brand promise” said Enid Dillard, Senior Director of Marketing, Communications, and Public Relations at One Brooklyn Health, reflecting on the significance of the tagline to OBH’s mission. “It’s the promise we make toevery patient, family, and caregiver. It sets the tone for how we care, how we serve, and how we show up every day.”
“A tagline may seem like just a few words, but in our industry, it carries real weight. It communicates our mission—why we exist—and our vision—where we’re headed,” said Dr. Sandra Scott, OBH Chief Executive Officer. “Because in healthcare, we’re not just offering a service—we’re delivering hope, healing, and compassion,” said Dr. Scott.
Spearheaded by OBH’s Marketing, Communications, and PR Department, the tagline was developed through a systemwide focus group known as the OBH Brand Development Team. Understanding the importance of brand exclusivity and the reengineering it would take, the Marketing team opened the process to a broad range of voices. The OBH Brand Development Team consisted of OBH staff from all three campuses, residents from assisted living and nursing home facilities, community, and clergy members. Over the course of three weeks, the OBH Brand Development Team engaged in virtual brainstorming sessions where ideas were submitted and discussed thoroughly.
Throughout the process, the team reviewed 37 tagline options, carefully evaluating each one to ensure broad representation. In selecting the final tagline, the team aimed for a message that invoked emotion, was memorable, and reflective of the communities OBH serves. Above all, the team prioritized authenticity.
Antionette Compton, an AR Representative for OBH Interfaith Campus, and member of the OBH Brand development team whose suggestion for the new tagline was chosen, shared her inspiration: “I want everyone to know that One Brooklyn Health is here for the health journey of every person. A healthier you starts here because your health journey matters, and we’re committed to caring for you just as we would want for ourselves.”
The chosen tagline reinforces the message that a healthier you truly starts at One Brooklyn Health. It will serve as a guiding message for OBH’s brand presence and community engagement moving forward.
In addition to the unveiling, staff received copies of OBH’s recent feature published on the front covers of Caribbean Life, Bay Ridge Courier, Mill Basin Courier, and Kings Courier. This feature, titled with the tagline, “A Healthier You Starts Here” showcases OBH leadership, key services, and a compelling patient testimonial.
The OBH tagline can also be found on LinkNYC kiosks throughout Central Brooklyn, thanks to a new partnership aimed at extending the system’s visibility within the community.
Additionally, OBH announced the upcoming launch of the Healthy Living Blog on its website, where community members and patients will be able to explore inspiring stories, expert health tips, and hospital news—supporting their ongoing health and wellness journeys.
About One Brooklyn Health
One Brooklyn Health (OBH)—comprising Brookdale Hospital Medical Center, Interfaith Medical Center, and Kingsbrook Jewish Medical Center—is nationally recognized for high-quality care in heart failure, stroke, and diabetes, among other acute care.
The system includes 12 ambulatory care centers, two nursing homes, an assisted and independent living facility, a transitional housing program, an urgent care center, and a retail pharmacy.
OBH’s mission is to expand access to quality medical care for Brooklyn’s most vulnerable communities and beyond. For more information, please visit their website for more information, please visit their website at www.onebrooklynhealth.org.
Photos and text courtesy of One Brooklyn Health
